tag:blogger.com,1999:blog-12387810.post2895772323553155860..comments2023-10-11T02:30:20.723-07:00Comments on ScrapBizness: Random News and ViewsUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-12387810.post-35443662044713637692008-06-24T07:23:00.000-07:002008-06-24T07:23:00.000-07:00Consumers are concerned that scrapbook sections ar...Consumers are concerned that scrapbook sections are shrinking at the big box stores. I say that's a good thing for independent retailers. It gives LSS's a chance to step up and show consumers how great they are! There are still plenty of scrappers and potential scrappers our there - we just need to reach out to them more than we have in the past. Unfortunately, we have acted like sending a monthly email to our opt-in list (the people who already know about us) is a complete marketing plan.Kimhttps://www.blogger.com/profile/05572858082950100600noreply@blogger.comtag:blogger.com,1999:blog-12387810.post-79128200210105461352008-06-24T06:01:00.000-07:002008-06-24T06:01:00.000-07:00Kim, I loved this entry because it shows what can ...Kim, I loved this entry because it shows what can happen when people start looking at their scrapbooking business from a perspective of "what if..." and "why not?" <BR/><BR/>I think alliances are key, especially for the independent retailer. I wish I could see more "events" such as a "Passport to Memories" day where you'd get discounts from stores that specialized in photos and scrapbooking. (Camera stores, film developing services, scrapbooking stores.) The only thing with that would be the driving. (!)<BR/><BR/>And advertising! Good for your local store! If scrapbooking stores want new customers, then why not advertise more? I hardly ever see advertisements in the paper and never have I heard a radio ad.<BR/><BR/>Maybe we'll see more stores doing just that in the next few years. Meanwhile, the Big Box stores continue to draw in customers with their constant coupon giveaways...Silence Dogoodhttps://www.blogger.com/profile/08218285141892730419noreply@blogger.com