I was at a friend's house for a meeting last night and was chatting with her husband (Hi Jim!) about converting slides to photos. He's a major photography buff who has sort of gotten a scrapbook education this year reading my blog. He said something profound for where the industry is right now and where it needs to go. He said (and I paraphrase because I was focusing on the profoundness of the comment more than the actual comment - LOL! Don't let it go to your head, Jim),"Gosh Kim, I didn't realize that scrapbooking was really about photos. But it really is."
HELLO! When can we send this man a prize?! He gets it!!! Why doesn't the industry?? Scrapbooking is about photos... end of story. It's not about fancy paper or stickers or die-cuts, it's about photos! We can use all those things to decorate the photos. But it's about the photos - decorating them, journaling about them, preserving them. I don't believe scrapping is about contests or popularity or praise from other scrappers. That burns people out and sours them. Photos are the central focus of MOST people's scrapping. I believe that's why many retailers sell more themed products than trendy products. People want products that showcase and coordinate with their what? Their PHOTOS!
And, THAT, my friends, is going to be the center of my scrapping universe for 2008. Scrapbooking is about photos. Say it with me... SCRAPBOOKING IS ABOUT PHOTOS!!!!!! If we remember that, our minds will open up to all the possibilities out there to help our industry recover and grow. We will STOP trying to figure out if Lee Press-On Nails can be the next hot embellishment and START trying to figure out how to reach out to all those people who have precious images in a slide carousel, a shoe box, a (gasp!) magnetic album or a hard-drive. It's not about digital vs. traditional. That's like a fight between two Christian groups. We all have images and all need/want to preserve them and the stories about them. Once we focus on the photos, the rest falls into place according to your own desire -be that driven to be creative or a desire to be simple or both to some degree. But the photos are the foundation of our businesses.