I've seen this trick at a couple of places and it always strikes me as bizarre. My folks live in a small town with a BIG Dollar Tree store nearby. This Dollar Tree gets a pretty good supply of the Miss Elizabeth's line of scrapbook products. The sticker sheets retail at The Dollar Tree for, yup, you guessed it - A DOLLAR! Paper is 4 sheets for buck.
Nearby, a small scrapbook store opened up. When I was over visiting my folks, I stopped into the LSS to check it out. Probably 10% of their pegs were filled with Miss Elizabeth's stuff. Was it all a dollar? Nope, it was all TWO DOLLARS! That was so bizarre. Just 2 miles away, you could get the same products for half the price. Did they think they were fooling anyone?? I felt sorry for the few poor souls who fell for it.
This is just one of those things that make you go, "HUH?" I can't imagine stocking your scrapbook store with dollar store products that you doubled the price on - especially if you are just a couple of miles away from your "distributor".