This landed in my email box today. It comes from Scrapbooking.com's weekly trade (retailer) newsletter. The article was written by the CEO of The Smart Group, Dennis Conforto. I must have missed the announcement that PMAI and Memory Trends were going to be "co-located". I knew they were talking but I must have missed any news beyond that. This settles the "third show" dispute from this Spring - if it's really happening. I DO think we need our own show. I have always liked Memory Trends for it's exclusivity. Now, could you move them all out of Las Vegas??? Then I would be TRULY happy about it - LOL!
"Manufacturers will have the new layout for the co-located shows of both Memory Trends and PMAI. They will see the same value pricing that Memory Trends always provided the Scrapbooking Industry. Both PMAI and Memory Trends shows will be in the same building at the same time with separate entrances and separate halls, but from which any retailer from any industry will have access to. Both exhibit areas will be joined together in the middle where the PMAI SMART Store will be located. And the educational tracts that PMAI is famous for will be integrated into the Memory Trends educational programs. Those that loved the Memory Trends show because of its total focus on the scrapbooking industry will still be satisfied. It will continue to be pure scrapbooking at its very best. Those that want to link up with the photo industry for even more synergies can and should.
For the first time the photo industry will see the full power of the scrapbooking industry and in turn the scrapbooking industry will see the full power of the photo industry. It is the best of both worlds and everyone wins, especially the millions of new consumers who knew nothing of scrapbooking but will now be exposed because of PMAI and the power of market synergies."